Roland Zelles
Germany
Abstract
The concept of Employee Engagement is rapidly gaining popularity and use and it is also increasingly
being examined in the corporate world. There is the believe, that a company with higher engaged
employees will create higher profits, and many consultancy and research firms see employee
engagement as a powerful source of competitive advantage for corporations. Business leaders and
researchers sought to proof the direct connection of employee engagement and profitability within a
commercial organization in the new knowledge worker age and what to do to achieve a higher employee
engagement. A recent Gallup engagement study showed that only 13% of all employees are engaged
with their work. This is an even bigger challenge for knowledge worker companies in today’s world of
innovation and the “war for talent”, because the only asset they possess are their employees.
Key words: employee engagement, knowledge age worker, profitability, intangible and non-financial
values.
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